Film Marketing
Build strategic, creative and commercial skills for film promotion, audience development and international campaigns.
Shape Stories. Lead Visions.
The Undergraduate-Level Programme in Film Marketing introduces students to the creative and commercial strategies used to bring films to audiences.
Students explore audience research, branding, publicity, digital promotion, festival campaigns, social media strategy and international film markets.
The programme combines academic study with practical campaign development, allowing students to build a professional portfolio while understanding how marketing supports the full life cycle of a film.
Key Facts
Duration: 3 Years
Mode: Online or On Campus
Online Tuition: €4,800 per year
On-Campus Tuition: €9,600 per year
A Practical, Immersive Journey
Introduction to Film Marketing
Develop professional skills through guided projects, creative practice and industry-oriented assignments.
Film Audiences and Consumer Behaviour
Develop professional skills through guided projects, creative practice and industry-oriented assignments.
Branding and Creative Campaigns
Develop professional skills through guided projects, creative practice and industry-oriented assignments.
Digital and Social Media Marketing
Develop professional skills through guided projects, creative practice and industry-oriented assignments.
Publicity and Media Relations
Develop professional skills through guided projects, creative practice and industry-oriented assignments.
Film Festivals and International Markets
Develop professional skills through guided projects, creative practice and industry-oriented assignments.
Distribution Strategy
Develop professional skills through guided projects, creative practice and industry-oriented assignments.
Final Marketing Campaign Project
Develop professional skills through guided projects, creative practice and industry-oriented assignments.
Career Outcomes
Film Marketing Assistant
Digital Campaign Coordinator
Publicity Assistant
Festival Marketing Officer
Audience Development Assistant
Social Media Coordinator