Film Marketing
Build strategic, creative and commercial skills for film promotion, audience development and international campaigns.
Programme Information
| Programme | Film Marketing |
|---|---|
| Programme Level | Undergraduate-Level Programme (Bachelor’s Level) |
| Duration | 3 Years |
| Study Mode | Online or On Campus |
| Online Tuition | €4,800 per year |
| On-Campus Tuition | €9,600 per year |
| Language of Instruction | English |
Programme Overview
The Undergraduate-Level Programme in Film Marketing introduces students to the creative and commercial strategies used to bring films to audiences.
Students explore audience research, branding, publicity, digital promotion, festival campaigns, social media strategy and international film markets.
The programme combines academic study with practical campaign development, allowing students to build a professional portfolio while understanding how marketing supports the full life cycle of a film.
Programme Modules
The programme includes the following principal areas of study. Module order and content may be adjusted where necessary to reflect academic and industry developments.
- Introduction to Film Marketing
- Film Audiences and Consumer Behaviour
- Branding and Creative Campaigns
- Digital and Social Media Marketing
- Publicity and Media Relations
- Film Festivals and International Markets
- Distribution Strategy
- Final Marketing Campaign Project
Career Opportunities
Graduates may pursue entry-level, professional or further-study opportunities related to the following areas:
- Film Marketing Assistant
- Digital Campaign Coordinator
- Publicity Assistant
- Festival Marketing Officer
- Audience Development Assistant
- Social Media Coordinator
Applications and Enquiries
Applicants should review the programme information and submit an application through the ISECM admissions page.
23/25 rue Rousseau, 75001 Paris, France
Email: admissions@gche.eu
Website: www.isecm.fr
Apply Online
Programme information, tuition, module content and delivery arrangements may be updated. Applicants should refer to the current ISECM website for the latest information.